How Much Should You Charge Members?

June 15, 2020

By Taryn Hefner

Taryn runs Marketing at Join It and is a lover of all things data! You can frequently find her experimenting in the kitchen, absorbed in a book, or brushing up on her Python coding skills.

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When running a business that requires memberships, such as a nonprofit organization, a gym, or coworking space, one of the first things you’ll need to do is decide whether or not you want to charge membership fees, and how much those fees will be. But where do you even start? We’ll give you some pointers on how to find the best balance between ensuring your costs are covered and keeping the price accessible for members. 

Start With Research 

The best place to start is by looking at other organizations that are similar to yours. How much are they charging for what they’re offering? Do they charge yearly or monthly fees, and do members get a choice on which one they’d prefer? For example, there are some gyms that charge $10 per month, while some nonprofits charge $500 per year. 

Review Your Resources 

If you’re only going to be giving access to a limited number of assets, consider a one-time fee. If you’re considering constantly producing new content, hosting events, and allowing for other benefits, a recurring fee might be better suited to your model. 

Take a Survey 

If you already have some members, do an informal survey at your next meeting, or send out a short email! Ask how much they’d be willing to pay for their current access level, and if they’d consider paying more if additional resources, events, or content were available to them. Get a feel for how much they’d be willing to pay if anything! Some members will expect a free option to be available, so be prepared to offer that. 

Tier It Up 

Speaking of tiers, one of the best ways to ensure your members and prospective members feel like there’s a place for them at your organization is to make it easy to choose which level of involvement and commitment they’re prepared to pay for. 

The Key to Pricing 

Knowing your audience is absolutely essential to correctly pricing. If you run an organization for college students, cheaper is better since most students are on a shoestring budget. If you run a professional organization of dentists in the greater Seattle area, they can probably afford a larger monthly payment or even an annual lump sum payment. 

Looking for a way to get started running your own organization? Try a free trial of Join It and see how we can help your organization grow.