Benefits of Multi-Year Membership Structures

March 31, 2022

By Taryn Hefner

Taryn runs Marketing at Join It and is a lover of all things data! You can frequently find her experimenting in the kitchen, absorbed in a book, or brushing up on her Python coding skills.

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When you’re first setting up your organization with Join It, you might be wondering how long you should make your longest membership. Most organizations opt for annual subscriptions, but we wanted to highlight some of the benefits of multi-year subscription options for your members who are really dedicated! 

Let’s get into it! 

More Time To Provide Value 

With a two or three-year subscription option, you have more chances to keep your members around! By ensuring that members stick around longer, you have more opportunities to provide value and justify your membership. Maybe you have big events in even-numbered years, and you want to make sure everyone has a chance to experience your benefits! Multi-year subscriptions are a great way to accomplish this. 

More Predictable Revenue 

At first blush, you may want to pursue multiple-year subscriptions because they will bring more money upfront to your organization. While this might be true for organizations that bill upfront or annually, it’s also more predictable revenue for your organization if you bill monthly on a two-year subscription. 

Deeper Insights 

Longer lifecycles mean you have the opportunity to learn how your members interact with your brand over multiple years! You can better account for seasonality trends in your users’ activities because you’ll have comparative historical data. 

Time Savings

Whether you have a whole team dedicated to procurement or manage to get new members based on word of mouth alone, more extended memberships mean you can save some time trying to boost your numbers! Instead, you can focus on your renewals and keeping your current members happier for longer and then move your focus back to procurement. 

Wrapping Up 

There are benefits to both more extended membership options and shorter ones! Which one have you seen more success with?